Socially conscious decision-making
AGENTS '00 Proceedings of the fourth international conference on Autonomous agents
A fuzzy model of reputation in multi-agent systems
Proceedings of the fifth international conference on Autonomous agents
Social trust: a cognitive approach
Trust and deception in virtual societies
Notions of reputation in multi-agents systems: a review
Proceedings of the first international joint conference on Autonomous agents and multiagent systems: part 1
Principles of Trust for MAS: Cognitive Anatomy, Social Importance, and Quantification
ICMAS '98 Proceedings of the 3rd International Conference on Multi Agent Systems
Coalition formation through motivation and trust
AAMAS '03 Proceedings of the second international joint conference on Autonomous agents and multiagent systems
Detecting deception in reputation management
AAMAS '03 Proceedings of the second international joint conference on Autonomous agents and multiagent systems
Trust in information sources as a source for trust: a fuzzy approach
AAMAS '03 Proceedings of the second international joint conference on Autonomous agents and multiagent systems
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Evidence and belief in regulatory decisions - Incorporating expected utility into decision modelling
Expert Systems with Applications: An International Journal
Towards a Trust Management Enabled Identity Metasystem
International Journal of Organizational and Collective Intelligence
Insurance-Based Business Web Services Composition
International Journal of Organizational and Collective Intelligence
International Journal of Systems and Service-Oriented Engineering
A collaborative food safety service agent architecture with alerts and trust
Information Systems Frontiers
Intangible management monitors and tools: Reviews
Expert Systems with Applications: An International Journal
Hi-index | 12.06 |
In the current service-oriented economy, professional workforce and service personnel have to make not only reasonable but also personalized recommendations in response to individual customer's query. These actions affect not only the likelihood that the customer takes the recommendations in a short-term but also the service provider's reputation in a long run because often more risky recommendations may provide more utility but failures have a negative impact to reputation. As different customers have different risk attitudes, they have different trade-off between the service providers' reputation and the recommendations' utilities. Therefore, the classical decision model considering only the utility is inadequate. We reconsider the problem of making recommendations from multiple perspectives, including also reputation and risk attitude. Based on this model, we propose an action theory to explain how service providers can act effectively at the strategic, tactical, and operations level, particularly through personalized recommendations.