Identifying web strategies for large-scale firms

  • Authors:
  • Tuncay Bayrak

  • Affiliations:
  • Department of Business Information Systems, Western New England College, Springfield, MA

  • Venue:
  • WSEAS Transactions on Information Science and Applications
  • Year:
  • 2008

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Abstract

The World Wide Web has become increasingly important in helping businesses stay competitive. Hence, in the current business environment, it is essential for large firms in established industries to take advantage of the Web and all it has to offer in order to stay competitive. Integrating the Web into business processes may enable companies to operate more effectively and efficiently while doing the same things that they have always done before. While the Web has transformed many industries, organizations need to make conscious and informed decisions on what aspects of the Web they believe will positively impact their organizations. Our goal is to provide a framework in addressing issues of how to use the Web as a platform to develop various strategies. This research will address various web strategies that can be used by large organizations to support various business functions.