Business Models for Mobile Commerce Services: Requirements, Design, and the Future

Authors:
Upkar Varshney
Affiliations:
Georgia State University
Venue:
IT Professional
Year:
2008

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Abstract

Mobile-commerce (m-commerce) is generating considerable interest because of its potential for revolutionizing businesses, empowering consumers, and creating new and untapped consumer markets. This has led to the design and development of many new services, including location-based, mobile financial, and mobile content services. Even with some early success, m-commerce faces a lack of suitable business models and varying quality and reliability of wireless infrastructure. With near-future improvements in the wireless infrastructure, the business model's role will become even more important. This article presents business model requirements, existing business models, and ways to design effective business models for emerging m-commerce services.