A Study to Apply Intelligent Agents for B2C Shopping Mall

  • Authors:
  • Ha-Jin Hwang

  • Affiliations:
  • Department of Management Information Systems, Catholic University of Daegu, Kyung San, Daegu, 712-702, Korea

  • Venue:
  • KES-AMSTA '07 Proceedings of the 1st KES International Symposium on Agent and Multi-Agent Systems: Technologies and Applications
  • Year:
  • 2007

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Abstract

The spread of internet is so rapid that emerging e-Business is making dramatic changes in this digital economy. An important component of e-Business research is the issue of the effective marketing in the keen competition. Many agents are developed to help buyers handle the dynamic purchasing environment and reduce the complexity of purchasing data. However, while most existing agents are focused on buyers' needs, prior research on agents lacks the sellers' perspectives. This study is intended to demonstrate the agent system that supports analysis of buyers' purchasing data and predicts their behavior so that sellers can develop more systematic marketing strategies.