Market Blended Insight: Modeling Propensity to Buy with the Semantic Web

Authors:
Manuel Salvadores;Landong Zuo;Sm Hazzaz Imtiaz;John Darlington;Nicholas Gibbins;Nigel R Shadbolt;James Dobree
Affiliations:
Intelligence, Agents, Multimedia (IAM) Group School of Electronics and Computer Science, University of Southampton, UK;Intelligence, Agents, Multimedia (IAM) Group School of Electronics and Computer Science, University of Southampton, UK;Intelligence, Agents, Multimedia (IAM) Group School of Electronics and Computer Science, University of Southampton, UK;Intelligence, Agents, Multimedia (IAM) Group School of Electronics and Computer Science, University of Southampton, UK;Intelligence, Agents, Multimedia (IAM) Group School of Electronics and Computer Science, University of Southampton, UK;Intelligence, Agents, Multimedia (IAM) Group School of Electronics and Computer Science, University of Southampton, UK;ProspectSpace Ltd, UK SW8 2EQ
Venue:
ISWC '08 Proceedings of the 7th International Conference on The Semantic Web
Year:
2008

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Abstract

Market Blended Insight (MBI) is a project with a clear objective of making a significant performance improvement in UK business to business (B2B) marketing activities in the 5-7 year timeframe. The web has created a rapid expansion of content that can be harnessed by recent advances in Semantic Web technologies and applied to both Media industry provision and company utilization of exploitable business data and content. The project plans to aggregate a broad range of business information, providing unparalleled insight into UK business activity and develop rich semantic search and navigation tools to allow any business to 'place their sales proposition in front of a prospective buyer' confident of the fact that the recipient has a propensity to buy.