Trigger to Switch Individual's Interest Toward Unconscious Preference

Authors:
Yoshiharu Maeno;Yukio Ohsawa;Takaichi Ito
Affiliations:
Graduate School of Systems Management, Tsukuba University,;School of Engineering, University of Tokyo,;Graduate School of Media and Governance, Keio University,
Venue:
KES '07 Knowledge-Based Intelligent Information and Engineering Systems and the XVII Italian Workshop on Neural Networks on Proceedings of the 11th International Conference
Year:
2007

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Abstract

Unconscious preference is a potential trigger to switch an individual's interest toward new products, or unfamiliar persons. Its relationship to conscious preference sometimes appears vaguely in observation. We formulate a process to visualize such relationship and demonstrate a simple experiment to invent a scenario on a trigger to turn interests toward unconsicous preference.