Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
Information Rules: A Strategic Guide to the Network Economy
Information Rules: A Strategic Guide to the Network Economy
Informational cascades in IT adoption
Communications of the ACM - Human-computer etiquette
Intelligent agent technologies promises in emerging arena: mass customisation
AIKED'07 Proceedings of the 6th Conference on 6th WSEAS Int. Conf. on Artificial Intelligence, Knowledge Engineering and Data Bases - Volume 6
Developing agricultural B2B processes using web services
SEPADS'07 Proceedings of the 6th WSEAS International Conference on Software Engineering, Parallel and Distributed Systems
| Hi-index | 0.00 |
The first movers in network effect market enjoy the first-mover advantages. However, through proper strategy, late comers still hold a chance to win the competition. I divide the consumers into 5 categories (active rational, passive rational, active non-rational, passive non-rational and sheep herd) and simulate the market with multi-agent modeling method. Through analyzing the interactions between these consumer groups, I find that the active non-rational group is the most important consumer group for the late comers--late comers should focus on attracting this group first so that they may compete with the first movers. In support of my study, I also provide case studies of China's blog service market and China's online game market.