Incentive-rewarding mechanism to stimulate activities in social networking services
International Journal of Network Management
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Recently, Social Networking Services (SNS) have become a social phenomenon on the Internet. There are many small SNSs, including campus SNS, company SNS, and regional SNSs. Such user-limited SNSs are not fully utilized yet. To solve this problem, we propose a SNS model to simulate effective SNS encouragement methods. Simulations based on our proposed model were performed to confirm the influences of the encouragement methods on small SNSs. The simulations show that encouraging existing users' log-ins effectively encourages small SNSs.