Supporting Customer Searches in E-marketplaces by Means of Fuzzy Logic-Based Machine Learning

  • Authors:
  • J. Albusac;L. M. López-López;J. M. Murillo;J. J. Castro-Schez

  • Affiliations:
  • -;-;-;-

  • Venue:
  • WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
  • Year:
  • 2008

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Abstract

Machine learning algorithms can be used to discover patterns in data into e-commerce C2C portals and this knowledge can then be useful to help customers to refine their searches and to choose what to buy. In this work, it is proposed a new machine learning algorithm based on fuzzy logic. We describe the proposed algorithm for supporting customer searches in e-Marketplaces and show the results obtained on simulated examples.