Domain driven data mining to improve promotional campaign ROI and select marketing channels
Proceedings of the 18th ACM conference on Information and knowledge management
A fuzzy coherent rule mining algorithm
Applied Soft Computing
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In deploying data mining into the real-world business, we have to cater for business scenarios, organizational factors, user preferences and business needs. However, the current data mining algorithms and tools often stop at the delivery of patterns satisfying expected technical interestingness. Business people are not informed about how and what to do to take over the technical deliverables. The gap between academia and business has seriously affected the widespread employment of advanced data mining techniques in greatly promoting enterprise operational quality and productivity. To narrow down the gap, cater for realworld factors relevant to data mining, and make data mining workable in supporting decision-making actions in the real world, we propose the methodology of Domain Driven Data Mining (D3M for short). D3M aims to construct next-generation methodologies, techniques and tools for a possible paradigm shift from data-centered hidden pattern mining to domain-driven actionable knowledge delivery. In this talk, we address the concept map of D3M, theoretical underpinnings, several general and flexible frameworks, research issues, possible directions, application areas etc. related to D3M. Real-world case studies in financial data mining and social security mining are demonstrated to show the effectiveness and applicability of D3M in both research and development of real-world challenging problems.