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The process of implementing a Web Content Management System (WCM) can be complex and time consuming. We argue that there is a need for a web engineering methods specifically addressing WCM implementations. In this paper we present the design phase of our Web Engineering Method (WEM). The design phase of WEM addresses fourteen identified key WCM concepts and consists of the main activities: Conceptual Design, Architecture Design, Presentation Design and Detailed Component Design. The proposed method is validated through an expert validation and a case study. Based on the outcome, we developed a prototype of a CASE-application supporting the Conceptual Design activity. Future research includes further development of the CASE-application including the abstract syntax and automation of the transition.