Development of a marketing information system for supporting sales in a Tea-beverage market

Authors:
Chinho Lin;Chienwen Hong
Affiliations:
Department of Industrial Management Science, Institute of Information Management, National Cheng Kung University, Tainan 701, Taiwan, ROC;Department of Industrial and Information Management, College of Management, National Cheng Kung University, Tainan, Taiwan, ROC and Department of Information Management, Chia-Nan University of Pha ...
Venue:
Expert Systems with Applications: An International Journal
Year:
2009

Citing 10
Cited 0

Systems development in information systems research

Journal of Management Information Systems - Special issue on management support systems
Management Information Systems: New Approaches to Organization and Technology

Management Information Systems: New Approaches to Organization and Technology
Mining Sequential Patterns

ICDE '95 Proceedings of the Eleventh International Conference on Data Engineering
Fast Algorithms for Mining Association Rules in Large Databases

VLDB '94 Proceedings of the 20th International Conference on Very Large Data Bases
Generating trading rules on the stock markets with genetic programming

Computers and Operations Research
A stochastic approach to hotel revenue optimization

Computers and Operations Research
Data Mining: Concepts and Techniques

Data Mining: Concepts and Techniques
Pricing and production lot-size/scheduling with finite capacity for a deteriorating item over a finite horizon

Computers and Operations Research
Mining market data: a network approach

Computers and Operations Research
An extended self-organizing map network for market segmentation: a telecommunication example

Decision Support Systems

Quantified Score

Hi-index	12.05

Visualization

Abstract

In this paper, we propose a marketing information system for a Tea-beverage manufacturing firm for supporting sales management. The marketing information system aims at providing assistance in (1) performing efficient dissemination and management of information and sales documents, and (2) improving marketing and promotion processes. The framework is examined and explained in the context of a case study. The results show that it provides better support for managers as a result of improved communication and monitoring.