Diffusion of Innovations on Random Networks: Understanding the Chasm

  • Authors:
  • Marc Lelarge

  • Affiliations:
  • INRIA-ENS, Paris, France

  • Venue:
  • WINE '08 Proceedings of the 4th International Workshop on Internet and Network Economics
  • Year:
  • 2008

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Abstract

We analyze diffusion models on sparse random networks with neighborhood effects. We show how large cascades can be triggered by small initial shocks and compute critical parameters: contagion threshold for a random network, phase transition in the size of the cascade.