A method for evaluating marketer re-identification risk
Proceedings of the 2010 EDBT/ICDT Workshops
Privacy Challenges in the Use of eHealth Systems for Public Health Management
International Journal of E-Health and Medical Communications
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For several years, concern has been growing about privacy implications that arise from using and disclosing prescription data. Some patterns or practices provide pharmaceutical companies with the historical trends they need to better target their marketing efforts aimed at individual physicians through more intense, precise, and unique detailing strategies. In the first of a two part-article, the authors focus the privacy implications arising from the sale or transfer of prescription data, in respect to prescribers in Canada and the US.