Web mining technique framework for intelligent e-business applications

  • Authors:
  • Ioan Pop

  • Affiliations:
  • Department of Computer Science, "Lucian Blaga" University of Sibiu, Sibiu, Romania

  • Venue:
  • ICCOMP'08 Proceedings of the 12th WSEAS international conference on Computers
  • Year:
  • 2008

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Abstract

In Internet business, Web audience analysis is essential to understanding the visitors' needs. However, the existing analysis tools fail to deliver summarized and conceptual metrics needed by organization managers and Web site editors. The reason is that HTTP transaction metadata mined by these tools do not include the text content sent to the browsers. In this paper, we describe a technique framework for Intelligent E-Business applications that we conceived to mine the Web pages output by Web servers. Web mining consists of extracting knowledge from huge volumes of data available in WWW and other Web sources, allowing better business decisions to be taken. These Web Mining methods include content journaling, script parsing, server monitoring, network monitoring, and client-side mining. Finally, we are achieved our approach through a model framework (WMIB) that has the capability to offer unified heterogeneous data in a repository of data for applying different techniques from web data mining in the Intelligent E-Business domain.