Lifecycle framework for cross-functional participatory design: case study
Proceedings of the 11th Biennial Participatory Design Conference
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Many of the organizations, companies, and industries today are focusing on User Experience to differentiate themselves from competitors in the design and development of products, services, and/or applications. Intel Corporation which has primarily been a semi-conductor manufacturing company for a long time has shifted its focus to address the needs, desires, and expectations of users. The fundamental question to be answered is how to design and develop different products, services, and/or applications that add value to users and enhances their experiences. This paper addresses this fundamental question through a systematic approach of understanding the competitive landscape environment. The paper describes the results of the systematic approach in the context of consumer electronics (CE) domain and concludes with the benefits of understanding the competitive landscape environment.