E-exhibition towards international trade base on knowledge management

  • Authors:
  • Zheng Lei-na;Pan Tie-Jun;Fang Lei-lei;Yu Yun;Hu Yue;Bao Hui-han

  • Affiliations:
  • Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China

  • Venue:
  • CEA'09 Proceedings of the 3rd WSEAS international conference on Computer engineering and applications
  • Year:
  • 2009

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Abstract

In recent years, the total number of traditional exhibition in developed countries show a decline, exhibitors are dropped because more of them use network technology to carry out on-line international trade, display products and the exchange of information. E-exhibition is to flourish which provide low cost and all-day exhibition to international trade of Medium-Sized Enterprise (SME), but the current only human-readable web content hindered E-exhibition development, we propose a kind of E-exhibition solution based on Semantic Web making web content machine-readable so that international trade can be more easily analyzed by software agents and shared among Web Services which can represent explicitly the core competitiveness of SME. Then, a new knowledge management methodology for E-exhibition of SME which including product, process, technology, services and application domain sub ontology based on semantics web is given. Furthermore, we propose E-exhibition logical view using Semantic Web, select the consumer goods as the application domain, and set up an E-exhibition platform of SME. In the end, consumer goods ontology architecture is give and a case study is shown, which proved that semantics web provide at least the infrastructure to build reusable structures among communities of E-exhibition for SME.