Identification of influential social networkers
International Journal of Web Based Communities
Illusions of Empowerment: Re-Interpreting the Blogger's Social Media Dream
International Journal of Interactive Communication Systems and Technologies
Perverting Activism: Cyberactivism and Its Potential Failures In Enhancing Democratic Institutions
International Journal of Technoethics
E-Marketing on Online Social Networks and Ethical Issues
International Journal of Online Marketing
Web 2.0, social networks and E-commerce as marketing tools
Journal of Theoretical and Applied Electronic Commerce Research
International Journal of Information Management: The Journal for Information Professionals
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The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog