Proceedings of the 2010 ACM-BCS Visions of Computer Science Conference
R u ok?: increasing perceptions of safety and community through social networks
Proceedings of the 16th ACM international conference on Supporting group work
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The purpose of this study is to understand the laggard adoption of an SMS-based emergency alert system on a university campus. Based on findings from in-depth interviews and a focus group, we discuss some critical issues in designing and implementing such alert systems, with a focus on the socio-cultural factors that de-motivate people to use them. Our findings show that, even for a system with simple technology, the adoption process involves complex interactions between individual perceptions and the social context in which the system is situated.