E-exhibition towards international trade under the current global economic crisis

  • Authors:
  • Zheng Lei-na;Pan Tie-Jun;Fang Lei-lei;Yu Yun;Hu Yue;Bao Hui-han

  • Affiliations:
  • Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China;Department of Business School, ZheJiang WanLi University, NingBo, China

  • Venue:
  • WSEAS Transactions on Information Science and Applications
  • Year:
  • 2009

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Abstract

The current financial and economic crisis broke out all over the world which makes the international trade faced with unprecedented challenges, especially to Medium-Sized Enterprise (SME) of China. MICE (Meeting, Incentive, Convention and Exhibition) industry has been regard as the new engine to drag the economic improvement while the traditional exhibition show a decline for the lack of money to enterprise, which make E-exhibition to flourish because the comparative advantages of low cost, high efficiency, unlimited display space, non-restricted scale of operation, and a wide range of audiences, increasing trading opportunities, timely feedback, statistics and electronic evaluation by Web 2.0 and Web 3.0 technologies. We analyze the SME objects and requirements of E-exhibition; give the knowledge management method using semantic web service including product, process, technology, services and application domain sub ontology. Furthermore, we propose E-exhibition logical view using Semantic Web, select the consumer goods as the application domain, and set up an E-exhibition platform by J2EE. In the end, consumer goods ontology architecture is give and a case study is shown.