Quantifying the Economic Value of Warranties in the U.S. Server Market

  • Authors:

  • Junhong Chu;Pradeep K. Chintagunta

  • Affiliations:

  • NUS Business School, National University of Singapore, Singapore 117592;The Graduate School of Business, University of Chicago, Chicago, Illinois 60637

  • Venue:
  • Marketing Science
  • Year:
  • 2009

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Abstract

In the printed version of Marketing Science, 2008, Vol. 27, No. 6, ”A Dynamic Model of Brand Choice When Price and Advertising ...