Commentary---Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun

  • Authors:

  • John Gittins

  • Affiliations:

  • Department of Statistics, Oxford University, Oxford OX1 3TG, United Kingdom

  • Venue:
  • Marketing Science
  • Year:
  • 2009

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Abstract

These comments are a tribute to an impressive paper and suggestions for clarification of some fairly minor issues.