Business models for networked media services

  • Authors:

  • Timber Haaker;Sander Smit;John Vester;Keir Shepherd;Naoko Ito;Mark Guelbahar;Josip Zoric

  • Affiliations:

  • Telematica Insitute, Enschede, Netherlands;Logica, Amstelveen, Netherlands;Logica, Amstelveen, Netherlands;HP Labs Bristol, Bristol, United Kingdom;NEC Europe Ltd., Heidelberg, Germany;Institut für Rundfunktechnik GmbH, München, Germany;Telenor R&I, Trondheim, Norway

  • Venue:
  • Proceedings of the seventh european conference on European interactive television conference
  • Year:
  • 2009

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Abstract

In this paper we consider business models for networked media services, i.e. services that enable users to share interactive media experiences across multiple domains. We start from the applications and services provided by an enabling service platform for cross-domain networked services. In particular we derive a generic value network for service offerings enabled by the platform and consider the required business roles. We find that different business configurations may arise, i.e. different mappings of actors on, as well as clusters of business roles. The configurations have a varying degree of openness and different focal actors, i.e. operators, device manufacturers or service providers. Also a roadmap is considered for the transition from currently single domain towards future cross-domain configurations. Customer demand and economies of scale and scope are driving an increasingly open cooperation between operators, service and content providers, and device manufacturers towards a service centric model.