Adding animated presentation agents to the interface
Proceedings of the 2nd international conference on Intelligent user interfaces
Navigation in electronic worlds: a CHI 97 workshop
ACM SIGCHI Bulletin
Beyond Internet business-as-usual
ACM SIGCHI Bulletin
Proceedings of the seventh international conference on 3D Web technology
Empirical Evaluation of User Models and User-Adapted Systems
User Modeling and User-Adapted Interaction
3D Collaborative virtual environments for e-learning and m-learning
WBE'06 Proceedings of the 5th IASTED international conference on Web-based education
The adaptive web
Personalization in e-commerce applications
The adaptive web
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Virtual Reality (VR) interfaces to e-commerce sites have recently begun to appear on the Internet, promising to make the e shopping experience more natural, attractive, and fun for customers. Unfortunately, switching to a desktop VR design for an e-commerce site is not trivial and does not guarantee at all that the interface will be effective. In this paper, we first briefly discuss the potential advantages of these interfaces, stressing the need for a better approach to their design. Then, we present the directions we are following to build more usable and effective VR stores, i.e.: (i) reformulating design guidelines from real-world stores in the VR context, (ii) exploiting VR to create user empowerments that meet both customer and merchant needs, and (iii) personalizing the VR store to better reflect customer's taste, preferences, and interests. For each of the three directions, we illustrate and discuss a detailed case study.