Personalized web browsing experience

Authors:
Barbara Rita Barricelli;Marco Padula;Paolo Luigi Scala
Affiliations:
Università degli Studi di Milano, Milano, Italy;Consiglio Nazionale delle Ricerche, Milano, Italy;Consiglio Nazionale delle Ricerche, Milano, Italy
Venue:
Proceedings of the 20th ACM conference on Hypertext and hypermedia
Year:
2009

Citing 1
Cited 1

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Personalizing search using socially enhanced interest model, built from the stream of user's activity

Journal of Web Engineering

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Abstract

In this paper we propose a Web-based software system that allows the realization of a highly personalized Web browsing experience. The system is based on two relevant elements: the Intelligent Agent and the pCard document. The Intelligent Agent analyzes the Web sites visited by the users collecting information useful to her/his characterization and crosses such information with the personal preferences expressed by the user her/himself. The user profile is stored in a document written in pCard format that we have defined as an evolution of the vCard format.