RFID tag based library marketing for improving patron services
PKAW'06 Proceedings of the 9th Pacific Rim Knowledge Acquisition international conference on Advances in Knowledge Acquisition and Management
Data Analysis Methods for Library Marketing
FGIT '09 Proceedings of the 1st International Conference on Future Generation Information Technology
Towards collaborative library marketing system for improving patron satisfaction
ACIIDS'10 Proceedings of the Second international conference on Intelligent information and database systems: Part II
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Library marketing system is a system that helps with improving patrons' convenience and library management based on the data in libraries by analyzing them with data mining methods, including statistical ones. In this paper we present a design of such a system which deals with usage data of materials and extracts knowledge and tips that are useful, for example, for better arrangements of bookshelves and for providing patrons with information which will attract the patrons. Two methods are proposed for collecting usage data from bookshelves; one is with RFID and the other is with two-dimensional code, such as the QR code that is very popularly used in mobile phones. By combining several analysis methods, we can construct a library marketing system, which will give benefits to library management and patron services.