Computer assisted customer churn management: State-of-the-art and future trends
Computers and Operations Research
Expert Systems with Applications: An International Journal
Customer churn prediction using improved one-class support vector machine
ADMA'05 Proceedings of the First international conference on Advanced Data Mining and Applications
Credit card churn forecasting by logistic regression and decision tree
Expert Systems with Applications: An International Journal
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In this paper, we propose a framework of the whole process of churn prediction of credit card holder. In order to make the knowledge extracted from data mining more executable, we take the execution of the model into account during the whole process from variable designing to model understanding. Using the Logistic regression, we build a model based on the data of more than 5000 credit card holders. The tests of model perform very well.