Key consumer group for late comers in network effect product market: a multi-agent modeling approach

  • Authors:

  • Zhou Geng

  • Affiliations:

  • Computer Technology and Science, Renmin University of China, Beijing, China

  • Venue:
  • ECC'08 Proceedings of the 2nd conference on European computing conference
  • Year:
  • 2008

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Abstract

The first movers in network effect market enjoy the first-mover advantages. However, through proper strategy, late comers still hold a chance to win the competition. I divide the consumers into 5 categories and simulate the market with multi-agent modeling method. The result shows that the active nonrational group is the most important consumer group for the late comers. I also provide two case studies of China's blog service market and China's online game market in this paper.