Business development process assisted by QFD

  • Authors:

  • Marcelo Farhat de Araujo;Luís Gonzaga Trabasso

  • Affiliations:

  • Instituto Tecnológico de Aeronáutica (ITA) and Mectron EIC Ltda;Instituto Tecnológico de Aeronáutica (ITA)

  • Venue:
  • Proceedings of the 2006 conference on Leading the Web in Concurrent Engineering: Next Generation Concurrent Engineering
  • Year:
  • 2006

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Abstract

Start-up companies during their business development process could face a decision dilemma that makes them wonder if their resources should be applied to support the present operation or to promote the required business improvements. An approach using the theory of inventive problem solving (TRIZ) is presented to overcome this impasse and one of the possible identified solutions is described, where the requirements of a national quality award e.g. the Baldrige National Quality Program (BNQP) are used to reduce the effects of the identified dilemma. Finally, a case study is exposed where the quality function deployment (QFD) is proposed to assist the early planning phases of a business development process.