A User-Centric Mobile Service Creation Approach Converging Telco and IT Services

Authors:
Jian Yu;Paolo Falcarin;José M. del Alamo;Juergen Sienel;Quan Z. Sheng;José F. Mejia
Affiliations:
-;-;-;-;-;-
Venue:
ICMB '09 Proceedings of the 2009 Eighth International Conference on Mobile Business
Year:
2009

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Abstract

While new competitors are threatening the traditional business models of Telecommunications operators by providing their services directly to the customer, user-centric service creation paradigm brings new opportunities for operators to deliver diverse, attractive, and profitable services directly to the end-user. This paper discusses the service creation model, architecture and implementation in the European Union sponsored research project OPUCE (Open Platform for User-Centric Service Creation and Execution), which aims at enabling end-users to use their smart mobile devices for both creating and consuming personalized services.