Discovering special product features for improving the process of product selection in E-commerce environment

  • Authors:
  • Sumit Maheshwari;P. Krishna Reddy

  • Affiliations:
  • International Institute of Information Technology, Hyderabad, Gachibowli, Hyderabad, India;International Institute of Information Technology, Hyderabad, Gachibowli, Hyderabad, India

  • Venue:
  • Proceedings of the 11th International Conference on Electronic Commerce
  • Year:
  • 2009

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Abstract

In the E-commerce environment, a customer faces several difficulties for selecting the product. The technology like recommendation system is being developed to improve the performance of product selection. In this paper, we have investigated the problem of 'selecting a product from group of similar products' faced by the customer. For example, when a customer wants to buy a Sony camera through E-commerce Web site, the customer has to go through the information of several Sony camera models to select the appropriate one. In this paper, we have proposed an improved approach to help the customers to select the appropriate product. We have exploited the fact that every product possesses some specialness, which is exhibited through few special features. The proposed approach identifies the special features and organizes the features of the product in an effective manner. We have conducted the experiments on three real world data-sets related to Nokia-mobile phones, Sony-cameras and HP-laptops. The results indicate that the proposed approach has a potential to improve the performance of the product selection.