Communication process and collaborative work in Web 2.0 environment

  • Authors:
  • Eunjin Kim;JoongHo Ahn;Dongwon Lee

  • Affiliations:
  • Seoul National University;Seoul National University;Korea University

  • Venue:
  • Proceedings of the 11th International Conference on Electronic Commerce
  • Year:
  • 2009

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Abstract

Because the higher level of media richness improves the performance of collaborative works such as knowledge sharing, efforts to raise media richness are encouraged. The Channel Expansion Theory argues that individuals' perceptions of media richness vary according to each individual's knowledge base built from prior experiences related to the communication situation. This study explored the channel expansion effects in the new CMC environment, Web 2.0. In particular, we considered communication process modes (i.e., conveyance and convergence) as a factor moderating the effects. The research model was verified by an experiment with student subjects.