A hybrid recommendation procedure for new items using preference boundary

  • Authors:
  • Jae Kyeong Kim;Moon Kyoung Jang;Hyea Kyeong Kim;Yoon Ho Cho

  • Affiliations:
  • Kyung Hee University, Seoul, Korea;Kyung Hee University, Seoul, Korea;Kyung Hee University, Seoul, Korea;KookMin University, Seoul, Korea

  • Venue:
  • Proceedings of the 11th International Conference on Electronic Commerce
  • Year:
  • 2009

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Abstract

As new items are frequently released nowadays, item providers and customers need the recommender system which is specialized in recommending new items. Because most of previous approaches for recommender system have to rely on the usage history of customers, collaborative filtering is not directly applicable to solve the new item problem. Therefore they have suggested content-based recommender system using feature values of new items. However it is not sufficient to recommend new items. This research aims to suggest hybrid recommendation procedures based on preference boundary of target customer. We suggest TC, BC, and NC algorithms to determine the preference boundary. TC is an algorithm developed from contents-based filtering, whereas BC and NC are algorithms based on collaborative filtering, which incorporates neighbors, similar customers to a target customer. We evaluate the performances of suggested algorithms with real mobile image transaction data set. Experimental test results that the performances of BC and NC is better than that of TC, which means that the suggested hybrid procedures are more effective than the content-based approach.