Engaging and Adaptive: Going beyond Ease of Use

  • Authors:

  • Kevin Clark

  • Affiliations:

  • Content Evolution LLC Worldwide,

  • Venue:
  • HCD 09 Proceedings of the 1st International Conference on Human Centered Design: Held as Part of HCI International 2009
  • Year:
  • 2009

Quantified Score

Hi-index 0.00

Visualization

Abstract

Making products and services easier to use is a durable goal, yet will likely be insufficient to meet the expectations of a new generation of customers. This paper suggests "ease-of-use" be augmented with the goal of being "engaging and adaptive" for products, services, and the overall experience people have with organizations that provide them. Being intentional and using design thinking can be used to deliver engaging and adaptive experiences to customers around the world.