Using Measurements from Usability Testing, Search Log Analysis and Web Traffic Analysis to Inform Development of a Complex Web Site Used for Complex Tasks

Authors:
Caroline Jarrett;Whitney Quesenbery;Ian Roddis;Sarah Allen;Viki Stirling
Affiliations:
Effortmark Ltd, United Kingdom LU7 3AB;Whitney Interactive Design, New Jersey, USA 08829;The Open University, Milton Keynes, United Kingdom;The Open University, Milton Keynes, United Kingdom;The Open University, Milton Keynes, United Kingdom
Venue:
HCD 09 Proceedings of the 1st International Conference on Human Centered Design: Held as Part of HCI International 2009
Year:
2009

Citing 3
Cited 0

A mathematical model of the finding of usability problems

INTERCHI '93 Proceedings of the INTERCHI '93 conference on Human factors in computing systems
Testing web sites: five users is nowhere near enough

CHI '01 Extended Abstracts on Human Factors in Computing Systems
Sample sizes for usability tests: mostly math, not magic

interactions - Waits & Measures

Quantified Score

Hi-index	0.00

Visualization

Abstract

In this case study, we describe how we use measurements taken from web analytics and search log analysis with findings from usability testing to inform the development of web site. We describe an example of triangulating data taken from all three sources to help make design decisions; an example of drawing on web analytics and search log analysis to inform our choices of tasks during a measurement usability evaluation; and an example of using search log data to decide whether a new feature was worth investigating further. The context is enquirers making decisions about whether to pursue a course of study at a distance learning university: a long-term, complex problem.