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Web2.0 brings lots of amazing Web applications. As a typical Web2.0 application, Witkey is an innovative e-commerce model. However, problems such as cheating and intellectual property seriously influence the sound development of Witkey e-commerce. Based on brief introduction to Witkey model and its operational processes, this paper analyzes cheating phenomena on Witkey websites in depth. After introducing current credit evaluation methods used by existing Witkey websites and their problems, a new credit evaluation model adopting Web2.0 concept for Witkeys is explored. Based on Digg voting mechanism and RSS technique, an anti-cheating mechanism for Witkey e-commerce is proposed, which is combined with Witkey credit evaluation system.