Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Virtual Community: Homesteading on the Electronic Frontier
Virtual Community: Homesteading on the Electronic Frontier
Short communication: Recommendation based on rational inferences in collaborative filtering
Knowledge-Based Systems
Cultivating Trust and Harvesting Value in Virtual Communities
Management Science
The potential of virtual communities in the insurance industry in the UK and Greece
International Journal of Information Management: The Journal for Information Professionals
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Virtual communities that make use of social network site features blend known applications of virtual communities. These communities can be simultaneously social and commercial, organization sponsored and heavily relying on member interaction. We explore modding behavior that allows members to evaluate other members' contributions both with numerical value and qualitative rating. We show that approximately half of all members received mods on their comments, that the majority of mods given were positive, and that the amount of mods received for a comment was related to the position of the comment in the community website's thread. Contributing to the emerging literature of social network sites and virtual communities, we discuss implications for theory, future research and management.