Cultural Prescription vs. User Perception of Information Architecture for Culture Centred Website: A Case Study on Muslim Online User

  • Authors:
  • Wan Abdul Wan Mohd Isa;Nor Laila Md. Noor;Shafie Mehad

  • Affiliations:
  • Faculty of Information Technology and Quantitative Sciences, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia 40450;Faculty of Information Technology and Quantitative Sciences, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia 40450;Faculty of Information Technology and Quantitative Sciences, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia 40450

  • Venue:
  • OCSC '09 Proceedings of the 3d International Conference on Online Communities and Social Computing: Held as Part of HCI International 2009
  • Year:
  • 2009

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Abstract

This paper reports the overview for the understanding of Islamic culture from the perspective of Islamic experts and Muslims based on the commonalities found in Hofstede's cultural dimension and Islamic worldview values. The understanding was gained from Wan Abdul Rahim et al. (2008) and a replication survey of VSM `94. We used this understanding as the benchmark for conducting experimental study to examine the time performance of Muslim online user in searching and purchasing books from two separate websites. The two websites were imposed with Islamic dimensions based from; (1) religious interpretation and; (2) user perception. The results of the paired-samples t-test showed that website imposed with Hofstede's dimension from religious interpretation is the better ones. Thus provide the indication that website that displays the cultural dimensions based on the religion prescriptions, will has a positive affect on the performance level regardless the current changes of the state of culture.