User Experience Research and Management of Online Advertising and Merchandising

Authors:
Frank Y. Guo
Affiliations:
, San Francisco, USA CA 94105
Venue:
IDGD '09 Proceedings of the 3rd International Conference on Internationalization, Design and Global Development: Held as Part of HCI International 2009
Year:
2009

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Abstract

Managing user experience of advertising on eCommerce sites poses unique challenges due to the need of balancing profiting and optimizing user experience. Merchandising on eCommerce sites is similar to online advertising, because users oftentimes do not perceive and interact with them differently due to their similar look and feel. This paper proposes a framework of user experience management, an approach towards user research, and a number of design recommendations for online advertising and merchandising.