Usability guidelines for desktop search engines
HCI'13 Proceedings of the 15th international conference on Human-Computer Interaction: human-centred design approaches, methods, tools, and environments - Volume Part I
Search engine accessibility for low-literate users
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Proceedings of the 12th Brazilian Symposium on Human Factors in Computing Systems
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This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.