Regulating Privacy in Wireless Advertising Messaging: FIPP Compliance by Policy vs. by Design

Authors:
Heng Xu;John W. Bagby;Terence Ryan Melonas
Affiliations:
College of Information Sciences and Technology, Pennsylvania State University, University Park 16802;College of Information Sciences and Technology, Pennsylvania State University, University Park 16802;College of Information Sciences and Technology, Pennsylvania State University, University Park 16802
Venue:
PETS '09 Proceedings of the 9th International Symposium on Privacy Enhancing Technologies
Year:
2009

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Abstract

This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs (Design innovation/Industry self-regulation/Government regulation/Standards) to assess the efficacy of industry self-regulation, government regulation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical understanding of WAM privacy, these findings have important implications for WAM service providers, mobile consumers, as well as for regulatory bodies and technology developers.