A spectral method to separate disconnected and nearly-disconnected web graph components
Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining
Structure and evolution of blogspace
Communications of the ACM - The Blogosphere
A divide-and-merge methodology for clustering
Proceedings of the twenty-fourth ACM SIGMOD-SIGACT-SIGART symposium on Principles of database systems
Proceedings of the eleventh ACM SIGKDD international conference on Knowledge discovery in data mining
Predicting clicks: estimating the click-through rate for new ads
Proceedings of the 16th international conference on World Wide Web
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Search advertising click-through rate (CTR) is one of the major contributions to search ads' revenues. Predicting the CTR for new ads put a direct impact on the ads' quality. Traditional predicting methods limited to Vector Space Model fail to sufficiently consider the search ads' characteristics of heterogeneous data, and therefore have limited effect. This paper presents consistent bipartite graph model to describe ads, adopting spectral co-clustering method in data mining. In order to solve the balance partition of the map in clustering, divide-and-merge algorithm is introduced into consistent bipartite graph's co-partition, a more effective heuristic algorithm is established. Experiments on real ads dataset shows that our approach worked effectively and efficiently.