The Subjective and Objective Nature of Website Aesthetic Impressions

Authors:
Eleftherios Papachristos;Nikolaos Avouris
Affiliations:
Human-Computer Interaction Group, E&CE Department, University of Patras, Greece GR-26500;Human-Computer Interaction Group, E&CE Department, University of Patras, Greece GR-26500
Venue:
INTERACT '09 Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part I
Year:
2009

Citing 2
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Abstract

This paper explores the possibility to predict positive aesthetic impression and user preference of website design through a combination of objective and subjective factors. The objective factors used are symmetry, order, balance, complexity while the subjective ones include familiarity - novelty ratings. The advantages of such an approach is the reduction of user involvement since the ratings of objective factors may be provided by a small number of design experts. We found indications that balance between certain factors maximize the possibility of users having a positive aesthetic impression.