Visual Search Strategies of Tag Clouds - Results from an Eyetracking Study

Authors:
Johann Schrammel;Stephanie Deutsch;Manfred Tscheligi
Affiliations:
CURE - Center for Usability Research and Engineering,;CURE - Center for Usability Research and Engineering,;CURE - Center for Usability Research and Engineering, and ICT&S Center, University of Salzburg,
Venue:
INTERACT '09 Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part II
Year:
2009

Citing 12
Cited 5

The determinants of web page viewing behavior: an eye-tracking study

Proceedings of the 2004 symposium on Eye tracking research & applications
A robust algorithm for reading detection

Proceedings of the 2001 workshop on Perceptive user interfaces
Depth- and breadth-first processing of search result lists

CHI '04 Extended Abstracts on Human Factors in Computing Systems
What are you looking for?: an eye-tracking study of information usage in web search

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Getting our head in the clouds: toward evaluation studies of tagclouds

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Tag clouds for summarizing web search results

Proceedings of the 16th international conference on World Wide Web
An assessment of tag presentation techniques

Proceedings of the 16th international conference on World Wide Web
The folksonomy tag cloud: when is it useful?

Journal of Information Science
Topigraphy: visualization for large-scale tag clouds

Proceedings of the 17th international conference on World Wide Web
Seeing things in the clouds: the effect of visual features on tag cloud selections

Proceedings of the nineteenth ACM conference on Hypertext and hypermedia
TopicRank: bringing insight to users

Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
Semantically structured tag clouds: an empirical evaluation of clustered presentation approaches

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

Comparing different layouts of tag clouds: Findings on visual perception

HCIV'09 Proceedings of the Second IFIP WG 13.7 conference on Human-computer interaction and visualization
How font size and tag location influence Chinese perception of tag cloud?

EPCE'11 Proceedings of the 9th international conference on Engineering psychology and cognitive ergonomics
Exploring new ways of utilizing automated clustering and machine learning techniques in information visualization

INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part IV
Does interactive search results overview help?: an eye tracking study

CHI '13 Extended Abstracts on Human Factors in Computing Systems
FacetClouds: exploring tag clouds for multi-dimensional data

Proceedings of Graphics Interface 2013

Quantified Score

Hi-index	0.00

Visualization

Abstract

Tag clouds have become a frequently used interaction technique in the web in the past couple of years. Research has shown the influence of variables such as tag size and location on the perception of tag clouds. However, several questions remain unclear. First, little is know on how tag clouds are perceived visually and which search strategies users apply when looking for tags in a tag cloud. Second, there are variables, especially tag location, were prior work comes to conflicting results. Third, several approaches to present tag clouds with the tags semantically clustered have been proposed recently. However, it remains unclear which effects these new approaches have on the perception of tag clouds. In this paper we report the results of an extensive study on the perception of tag clouds using eye tracking technology that allows answering these questions.