Client-side event processing for personalized web advertisement

Authors:
Roland Stühmer;Darko Anicic;Nenad Stojanovic;Sinan Sen
Affiliations:
FZI Forschungszentrum Informatik, Karlsruhe, Germany;FZI Forschungszentrum Informatik, Karlsruhe, Germany;FZI Forschungszentrum Informatik, Karlsruhe, Germany;FZI Forschungszentrum Informatik, Karlsruhe, Germany
Venue:
Proceedings of the Third ACM International Conference on Distributed Event-Based Systems
Year:
2009

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Sentinel: an object-oriented DBMS with event-based rules

SIGMOD '97 Proceedings of the 1997 ACM SIGMOD international conference on Management of data

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Abstract

In this demo we show the current state of our client-side rule engine for the Web. The engine is accompanied by a rule language for event-condition-action expressions especially tailored to be run on JavaScript-enabled clients. Rules may contain complex event patterns, complex condition predicates and several types of actions. Our goal is to establish the presented rule engine as a framework to enable context-driven, personalized advertising on the Web.