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Information Exchange in Mobile Encounter Network
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Mobile Networks and Applications
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In this paper, we discuss how a short-range wireless communication scheme called Mobile Encounter Network (MEN) can provide additional value for both the consumer and the service/product provider (the company). When used as an information search system on the market environment, a MEN-based system allows services and products being promoted at the location they are available. From the customer's point of view, MEN may provide a "digitally augmented vision", an enhanced view to the current environment. Combined with a set of filtering and search rules this may provide a self-manageable context combining the user's own personal environment and preferences to the services and features available in the current surroundings. An imaginary case study of this kind of system in execution is provided. The conclusion is that such method may can generate additional revenue to the company and please the customers' buying process.