Confounding definitions: using a continuum to understand interactivity

  • Authors:
  • Katie Retzinger

  • Affiliations:
  • Old Dominion University, Norfolk, VA, USA

  • Venue:
  • Proceedings of the 27th ACM international conference on Design of communication
  • Year:
  • 2009

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Abstract

The term interactivity is used in many disciplines, including communication, professional/technical writing, new media, computer science, and marketing to describe a specific feature of different types of texts. However, little consensus has been achieved as to what interactivity actually is or can be. Using and categorizing definitions of interactivity from the fields of new media, computer science, communication, and advertising in order to begin to conceptualize interactivity, this paper will argue that rather than coming up with a single definition of interactivity that can be used in multiple disciplines, interactivity should be conceptualized along a continuum. By conceptualizing the term interactivity along a continuum, practitioners and instructors can be better able to use the term interactivity more productively, which can help practitioners and instructors who create or who teach others how to create interactive documents have a more generally agreed upon meaning that will further the ability to produce texts appropriate for an audience, purpose, and context.