A study on the electronic market for the successful launching of a business

  • Authors:

  • Dan-Andrei Sitar-Taut;Liana-Maria Stanca;Robert Buchmann;Ramona Lacurezeanu

  • Affiliations:

  • Faculty of Economics and Business Administration, Business Information Systems Department, Babes-Bolyai University of Cluj-Napoca, Cluj-Napoca;Faculty of Economics and Business Administration, Business Information Systems Department, Babes-Bolyai University of Cluj-Napoca, Cluj-Napoca;Faculty of Economics and Business Administration, Business Information Systems Department, Babes-Bolyai University of Cluj-Napoca, Cluj-Napoca;Faculty of Economics and Business Administration, Business Information Systems Department, Babes-Bolyai University of Cluj-Napoca, Cluj-Napoca

  • Venue:
  • AIC'09 Proceedings of the 9th WSEAS international conference on Applied informatics and communications
  • Year:
  • 2009

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Abstract

In this article, we will present a study on the Internet market necessary in the case of launching a new electronic business. At present, a large number of e-commerce websites has invaded the virtual space. For this reason, before launching a business, it is very important to make an analysis, especially in the context of Web 2.0 which gives a winning edge over e-businesses that lack social connectivity and high usability features. In this article, we have approached a very important sub-domain of the electronic marketing, namely SEO (Search Engineering Optimization). The launching of an electronic business is very important, but the way the business develops has a vital role, especially the continuous optimization of the dynamic web site, in order to maintain it to the top of the search result list. For our purposes, a statistical study was applied, using the Kolmogorov-Smirnov test.