Global megatrends and the web: convergence of globalization, networks and innovation

  • Authors:
  • Nitish Singh;Boris P. Bartikowski;Yogesh K. Dwivedi;Miachael D. Williams

  • Affiliations:
  • Saint Louis University, St. Louis, MO, USA;Euromed Management, Marseille, France;Swansea University, Swansea, United Kingdom;Swansea University, Swansea, United Kingdom

  • Venue:
  • ACM SIGMIS Database
  • Year:
  • 2009

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Abstract

Proactive companies analyze global megatrends to anticipate and leverage future opportunities in the marketplace. Limited body of academic research ex-ists to facilitate global megatrends forecasting. The objective of this paper is to identify important global megatrends that are being facilitated by the rise of the World Wide Web. An attempt is also made to explore how these global megatrends are leading to the emergence of various global consumer trends. This thought-piece identifies three major global mega-trends, namely Globalization, Rise of Networks and Open Innovation, which are being facilitated by the global expansion of the web.