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Software process improvement implementation based on software process reference models and standards is a complex and long-term endeavor that requires investment of large sums of money. These obstacles usually hinder organizations from implementing software process improvement successfully, especially for small and medium-size enterprises that operate under strict financial resources. This paper describes the MPS.BR, a nationwide program for software process improvement in Brazilian organizations. The main goal of this initiative is to develop and disseminate a Brazilian software process model (named MPS Model) aiming to establish a feasible pathway for organizations to achieve benefits from implementing software process improvement at reasonable costs, especially small and medium-size enterprises. This paper presents the main components of the MPS Model and discusses the strategy executed to establish and maintain a community of MPS Model practitioners. The results of MPS Model adoption and dissemination in Brazilian software industry are also presented in this paper. Copyright © 2009 John Wiley & Sons, Ltd.